Doers Don’t Need to Be Recruited

“Doers Don’t Need to Be Recruited”

I saw something tonight that stuck with me:

The hardest people to recruit are doers.

Why? Because doers are already doing.

They have their own goals. Their own responsibilities. Their own ambitions. They wake up with something already on their mind that needs to get done.

And I understand that.

I have always believed that nobody is coming to save you. People may help you. People may open a door. Somebody may give you an opportunity. But eventually, you have to walk through that door yourself.

I’ve had setbacks. I’ve had disappointments. I’ve had people tell me no. I’ve had plans that didn't work. But one thing about me: I keep moving.

That is what being a doer means.

A doer doesn't sit around waiting for perfect conditions. A doer figures out what can be done with what they have today.

Sometimes you're tired. Sometimes you're frustrated. Sometimes you'd rather stay home. But there is something inside you saying, keep going.

And here's something else I've learned: hard work and opportunity belong together. I don't believe people should have to struggle unnecessarily, and I don't believe asking for help makes somebody weak. Sometimes everybody needs a hand.

But a hand up and ambition can exist at the same time.

Give somebody an opportunity—and then watch what they do with it.

That's how I look at my own life.

Politics. Business. Cutting grass. Making wine. Building a beverage company. Family. Community. Education. Whatever is in front of me, I'm going to work at it.

Even with Love Geno, nobody handed me a wine brand. A bottle didn't magically appear on a shelf. It took an idea, paperwork, labels, production, sales, deliveries, tastings—and plenty of hearing “no” before getting to “yes.”

That's the part people don't always see when they finally see the bottle.

They see the wine.

I remember the work.

So tonight, I'll pour a little Love Geno and toast the doers—the people who don't need somebody standing over them telling them to move.

The people with their own ambitions.

The people who understand that dreams are wonderful, but dreams without work stay dreams.

Keep doing. Keep building. Keep pouring.

Because eventually, somebody is going to look at what you built and call you lucky.

And you'll smile, take another sip, and remember all the days when luck looked a whole lot like work.

Love, Geno 🍷